Francine has a degree in Public Administration by EASP – Fundação Getúlio Vargas and a post degree in Strategic Marketing and Branding by New York University.

She has more than 15 years of experience in business development, branding and organizational culture. She has dedicated more than 10 years at Natura Cosmetics, the first traded company to become a B Corp and recognized as one of the most sustainable brands in the world.

Francine is also a partner at CAUSE, an consultancy firm that supports brands and organizations to identify and manage its social causes. She is currently Executive Director of Sistema B/B Lab in Brazil, a global movement of leaders who are using business as a force for good.